Innovation in User Experience of Feending

Research and development of software through gamification and artificial intelligence

IVACE is the Valencian Institute of Business Competitiveness, an organization that promotes innovation and technological development of small and medium-sized Valencian companies, supporting projects that enhance their competitiveness through digitalization, research, and the application of new technologies.

In this context, Feending has been selected to develop the project “Research, development, and improvement of the user experience of Feending Software by applying gamification technology and new layers of artificial intelligence”, an initiative focused on continuing to evolve our platform for professional, business, and educational communities.

This project reinforces our commitment to continuous innovation and the creation of digital experiences that promote active participation, engagement, and valuable connections within communities.

IVACE, driving innovation in Valencian companies

IVACE, in collaboration with European Funds, supports technology companies that bet on research and the development of advanced solutions that provide real value to their users.

In the case of Feending, the presented project focuses on improving the user experience (UX) of the software, researching new forms of interaction that help communities become more dynamic, participative, and sustainable over time.

Thanks to this support, Feending can accelerate the development of new features that combine gamification and artificial intelligence, applied strategically to optimize the behavior and involvement of members within each community.

Gamification applied to community management

One of the key axes of the project is the application of gamification technologies within Feending Software.

The goal is to research and develop mechanics that:

• Encourage active participation of members.

• Foster interaction among like-minded profiles.

• Reinforce the sense of belonging to the community.

• Reward positive behaviors such as collaboration, attendance at events, or contribution of value.

These dynamics allow transforming the user experience, making interaction with the platform more intuitive, motivating, and aligned with the objectives of each community.

New layers of artificial intelligence to enhance user experience

The project also includes the research and development of new layers of artificial intelligence applied to Feending Software.

These improvements are aimed at:

• Analyzing user behavior within the platform.

• Personalizing the experience of each member according to their interests and activity.

• Optimizing the processes of recommendation, connection, and networking.

• Facilitating decision-making for community managers through data and intelligent insights.

The combination of AI and UX allows Feending to evolve into an increasingly intelligent platform, capable of adapting to the real needs of each community and maximizing its impact.

IVACE supports innovative projects like Feending

The support from IVACE is key for technology companies like Feending to continue researching, developing, and improving advanced digital solutions, staying at the forefront in an increasingly competitive environment.

Thanks to this initiative, Feending continues to strengthen its positioning as a reference platform in the intelligent management of professional communities, betting on applied innovation, continuous improvement, and the creation of digital experiences with real impact.

If you want to know more about how Feending helps communities activate their members, generate valuable connections, and make data-driven decisions, you can discover our platform and its functionalities.

Feending. Connect people. Activate communities. Generate impact.