For universities and alumni associations · 2026

Your bond with your alumni does not end at graduation. Run it all from one place.

Feending is the alumni management software that brings events, communication, AI networking and engagement data for your alumni community together. Fewer scattered tools, a livelier community.

Request a free demo See how UCAM Alumni did it

What is alumni management software?

Alumni management software is a platform that brings an institution's alumni database, communication, events and networking into a single place. It keeps graduates' details up to date, segments messages, runs events and measures community engagement, replacing scattered tools like spreadsheets, email or WhatsApp.

Universities, business schools and associations spend years building a community that scatters at graduation. Alumni management software stops that leak: it gathers the data, the communication and the activities that keep the alumni network alive in one place, and lets you prove its value with data.

The problem

Why Excel and email are no longer enough to manage alumni

Excel and email are generic tools that fall short for managing an alumni community, because they create several concrete problems. First, data becomes stale and scattered across files, inboxes and messaging apps, with no single reliable source. Second, participation fades: without a living channel, former students stop opening emails and the community goes cold. Third, there is no way to measure impact: how many alumni take part, which events work or who is disengaging. Alumni management software solves all three by centralising database, communication and metrics in one place. For example, UCAM Alumni moved from spreadsheets and newsletters to a single platform and made segmenting its communications five times (×5) faster.

Scattered data

Alumni details live in spreadsheets, emails and WhatsApp that nobody keeps up to date.

Engagement that fades

With no living channel, graduates drift away soon after they leave.

Networking going to waste

Alumni could help each other, but they have nowhere to connect.

Decisions in the dark

With no participation metrics, the institution cannot tell what impact its alumni network has.

What to look for

The 6 features good alumni software needs

Alumni management software is a platform that brings six essential features together in one place. First, a live database: a directory of former students that is always up to date, with profiles, segments and participation indicators. Second, segmented communication by graduating class, degree or interest. Third, event management, with sign-ups and attendance tracking for reunions and networking. Fourth, AI networking that connects each alumnus with relevant contacts and opportunities. Fifth, memberships and fees handled from an integrated payment gateway. Sixth, engagement analytics that show which alumni take part and which are disengaging. Feending brings the six together in a single platform, unlike spreadsheets or generic CRMs that only cover part of the picture.

A living database

Alumni profiles always up to date, not a static spreadsheet

Segmented communication

Messages by year, degree or interest

Event management

Sign-ups and attendance tracking, automated

AI networking

Relevant connections between alumni with no manual work

Memberships and fees

Member management and community monetisation

Engagement analytics

Measuring participation and real impact

Comparison

A generic CRM, a spreadsheet or Feending?

Unlike a spreadsheet or a generic CRM, Feending is built specifically to activate and measure alumni communities. A spreadsheet only stores basic data and goes out of date quickly. A generic CRM manages commercial contacts, but does not understand class reunions, membership fees or networking between former students. Feending brings the three layers together in a single platform: a live database, segmented communication and engagement analytics. For example, against a spreadsheet, Feending shows in real time which alumni take part; against a CRM, it automates AI networking and fee management. For a university or a graduate association, this means moving from scattered manual tasks to a data-driven community strategy.

Feending

Alumni database

Basic

Events

Partial

Segmented communication

Partial

AI networking

Memberships and fees

Partial

Engagement metrics

Partial

Case study · UCAM Alumni

How UCAM Alumni went from scattered data to one unified community

UCAM Alumni is the graduate network of the Catholic University of Murcia. Before Feending, its information lived scattered across forms, spreadsheets and newsletters, which made management slow and reactive. With Feending, UCAM Alumni centralised all that data in a single platform and made segmenting its communications five times (×5) faster, moving from manual management to a data-driven strategy. According to Sarah Folio, head of the UCAM Alumni Department, for the first time they have all the information in one place and have moved from reactive management to strategic, data-driven management.

Before

Data fragmented across forms and spreadsheets.

Manual processes and duplicate records.

Reactive, day-to-day management with no overall view.

With Feending

Every piece of information centralised on a single platform.

Profile segmentation five times faster.

Strategic, data-led management with measurable results.

For the first time we have all the information in one place, with the structure and logic of a community, not just of a database. We have moved from reactive, day-to-day management to strategic, data-led management. We can now plan more precisely and measure real results.

Sarah Folio

Head of the UCAM Alumni Department

Read the full case study

Who it is for

Built for universities and alumni associations

Feending is alumni management software designed for two kinds of organisation. First, universities and business schools that want to keep the bond with their graduates, drive mentoring and employability, and prove the value of their community with data. Second, graduate associations that manage members, fees, events and communication, and that today do so with disconnected tools. In both cases, Feending centralises the database, communication and events in a single platform. For example, UCAM Alumni uses it to unify its graduates' data and segment its communications five times (×5) faster.

Universities and business schools

Keep the bond with your graduates, drive mentoring and employability, and prove the value of your network with data.

Alumni associations

Manage members, fees, events and communication without relying on scattered tools.

FAQ

Frequent questions about managing your alumni

What is an alumni management platform?

It is software that brings an institution's alumni database, communication, events and networking into a single place.

How is Feending different from a CRM or a spreadsheet?

Feending does not just store data: it activates the community with events, segmented communication and AI networking, and measures real alumni engagement.

Does it work for universities as well as associations?

Yes. Feending fits alumni offices at universities and independent graduate associations alike.

Can I manage member fees and memberships?

Yes, Feending includes membership management, fees and community monetisation.

How do I start using Feending for my alumni?

Request a free demo at feending.com and we will show you how to migrate your data and activate your community. We reply in under 24 hours, no commitment.

Reactivate your alumni community today

Request a free demo and discover how to unify and energise your graduate network with Feending, the alumni management software for universities and associations.

Request a free demo

No commitment · We reply in under 24 h

Get in touch with our team

We give you a demo tailored to your needs, showing how Feending can solve your problems.