Success stories>UCAM Alumni
How UCAM Alumni went from scattered data to a strategic, data-driven way of running its community
Centralising information and professionalising management to scale its Alumni community with a clear, structured vision
Campus | Alumni
About UCAM Alumni
UCAM Alumni is the alumni community of Universidad Católica San Antonio de Murcia. It aims to connect graduates with each other and with the university, driving their professional development through events, mentoring, job opportunities and collaborations, while reinforcing a long-term sense of belonging.
Through networking events, training, sector meet-ups and mentoring opportunities, its goal is to build an active, professional and well-structured community. To do that, it has also committed to digitising and centralising its management, in order to professionalise its processes and improve decision-making.
The Challenge
1. Scattered, hard-to-manage information
Alumni data was spread across multiple tools: forms, spreadsheets, newsletters and standalone platforms, making it hard to find and segment information.
2. No unified database
There was no centralised system that gave a clear view of the community or allowed working with structured data.
3. Too much manual work and duplication
Day-to-day management meant checking multiple spreadsheets and tools, wasting time and causing errors and duplicate information.
4. No traceability or strategic view
It was difficult to measure participation, identify active profiles or make decisions based on real data.
5. A community that needed to scale
The fast growth in the number of alumni made it essential to professionalise management in order to keep growing in an orderly way.
The Solution
As the community grew, UCAM Alumni realised it needed a centralised tool built specifically to run communities in a professional, scalable way.
Feending let them bring together on one platform the database, alumni sign-up, segmentation, communication and activity tracking.
Thanks to that, they can now:
- Centralise all the community's information in a single space.
- Segment members better by profile, interests and career path.
- Run events in a more organised, efficient way.
- Improve communication with more personalised actions.
- Get a global, up-to-date view of the community.
The platform didn't just solve an operational need — it also helped structure management around the logic of a community, not just a database.
Results
"We went from managing contacts to managing a strategic community."
Alumni, data and activity, centralised.
5x faster profile segmentation.
Removed scattered tools.
Decisions based on real data.
Grows the number of sign-ups and their engagement.
"For the first time we have all our information in one place, with the structure and logic of a community, not just a database.
We've gone from reactive, operational management to strategic, data-driven management. Now we can plan more precisely and measure real results."
Sarah Folio
Head of the UCAM Alumni Department