Success stories>Impact Social Cup
How Impact Social Cup went from the chaos of scattered channels to unified, efficient management
Centralising events, payments and communication to scale a community that keeps growing.
Impact community
About Impact Social Cup
Impact Social Cup is an initiative that drives social entrepreneurship by connecting startups, corporations and players across the ecosystem. With a very active, growing community, they run programmes, content and events that call for flawless coordination and smooth communication.
The Challenge
1. Too many disconnected channels
WhatsApp, emails, separate databases and isolated tools made coordinating such a large community very hard.
2. Uneven communication
Messages reached people inconsistently, information got lost and keeping a professional experience for startups and corporates was a struggle.
3. No single space for the community
There was no central place to publish content or handle events, sign-ups, payments or resources.
4. A need to scale internal processes
Managing applications, awards and opportunities called for more structure and traceability.


The Solution
In Feending, Impact Social Cup found not just a platform but a team able to support their move to more structured management.
1. Every operation unified in one space
Events, communications, payments, content and the database, all integrated into Feending from day one.
2. Professional, automated communication
Reminders, notices and consistent messaging for every profile in the community.
3. Far more efficient event management
Access control, sign-ups and logistics simplified, with no manual work.
4. Matching and strategic connections
Tools to put startups, corporates and key players in the ecosystem in touch with each other.
5. A single database, updated in real time
It avoids duplicates and makes decisions easier to take.
Results
"The impact was immediate — from the very first event, management felt clearer, more orderly and more efficient"
100% of operations centralised – Events, payments, communications, database.
2x efficiency in event management – Less manual work and more control
Unified, efficient communication
A single database, updated in real time
Strategic connections within the community – Matching between startups and corporates

“Feending has allowed us not only to automate processes and consolidate information, but also to professionalise the way we interact with our community. As a young startup with an enormous community, keeping things in order was hard: we worked with WhatsApp groups, emails and isolated tools.
Thanks to Feending we have been able to centralise everything in a single space: communication, marketing, events, key information for the Cup participants and, above all, the connections between them. What really makes the difference is having it all unified and an incredibly human, capable team supporting you at every step.”

Tomás Garnelo Fernández de Córdoba
Co-founder and CEO of Impact Social Cup