A single digital space to inform, connect, and reactivate your former students.
Campus | Alumni
The Cátedra de Cultura Empresarial is an initiative of the Universitat de València aimed at promoting entrepreneurial spirit and bridging the academic world with the business environment. Through training, events, content, and activities, it drives the professional development of students and maintains the bond with its Alumni community, connecting them with companies, professionals, and real opportunities in the business ecosystem.
The Cátedra de Cultura Empresarial needed to reconnect and keep its Alumni community active, which until that moment was scattered across different channels and becoming increasingly disconnected over time.
Communication with former students was irregular, ineffective, and difficult to scale. There was no unified database or common platform from which to share information, events, or content in an organized manner.
Additionally, the project faced bureaucratic barriers inherent to the institutional environment and an initially limited interest from users, which made it even more complex to promote an active and sustainable community.
Feending has been incorporated as the central platform to group and structure the Alumni community in a single digital space.
La Cátedra started using Feending to:
Centralize communication with current and former students.
Create and disseminate events that encourage participation and interaction.
Organize content clearly and accessibly, including formats like podcasts.
Offer a history of past events to provide context and value to new users.
All of this from a flexible web app, designed to grow progressively and adapt to the pace and needs of an academic institution.
Centralized community in a single platform
+100% order in content management - events, resources, podcast
Direct contact with the Alumni community without relying on external channels or scattered lists.
Greater sense of belonging to the community.
