Success stories>Cátedra de Cultura Empresarial - Universitat de València
How the Cátedra de Cultura Empresarial went from scattered communication to a centralised Alumni community
A single digital space to inform, connect and re-engage its former students.
Campus | Alumni
About the Cátedra de Cultura Empresarial
The Cátedra de Cultura Empresarial is an initiative of the Universitat de València aimed at fostering entrepreneurship and bringing academia closer to the business world. Through training, events, content and activities, it drives students' professional development and maintains the link with its Alumni community, connecting them with companies, professionals and real opportunities in the business ecosystem.
The Challenge
The Cátedra de Cultura Empresarial needed to reconnect with and keep its Alumni community active — until then it was scattered across different channels and drifting further away as time went on.
Communication with former students was irregular, ineffective and hard to scale. There was no unified database or common platform from which to share information, events or content in an orderly way.
On top of that, the project faced the bureaucratic barriers typical of an institutional setting and limited initial interest from users, which made building an active, sustainable community even harder.
The Solution
Feending came in as the central platform to bring together and structure the Alumni community in a single digital space.
The Cátedra started using Feending to:
- Centralise communication with current and former students.
- Create and promote events that encourage participation and interaction.
- Organise content clearly and accessibly, including formats such as podcasts.
- Offer an archive of past events to give context and value to new users.
All of it from a flexible web app, designed to grow step by step and adapt to the pace and needs of an academic institution.
Results
Community centralised in a single space
+100% more order in content management - events, resources, podcast
Direct contact with the Alumni community, without relying on external channels or scattered lists.
A stronger sense of belonging to the community.
“Feending has allowed us to take the first step towards centralising communication with our Alumni community in a single space. Having our own platform helps us organise content, share events and lay the foundations for a more connected, participative community."
Juanjo Torres Montesa
Director of the Cátedra de Cultura Empresarial at the UV